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Global E-Wine Market

The COVID-19 pandemic in 2020 significantly altered consumer behavior worldwide, leading to a remarkable surge in online sales of alcoholic beverages. Additionally, changing consumer preferences in the Asia-Pacific region are anticipated to contribute to the expansion of the global wine market. The wine market reached a size of USD 23 Billion in 2021 and is forecasted to grow to USD 20 billion by 2026.

This significant growth is primarily attributed to the increasing demand fueled by the health benefits associated with wine consumption and the evolution of modern distribution channels, particularly an amazing increase in online sales. The global wine industry is thriving and continues to grow year after year. This statistic is very important information to gain insight into the current state and prospects of the global wine industry.

Online businesses operating on e-commerce has created an unprecedented opportunity. Online merchants, importers and producers of wine and spirits have seized the opportunity and have seen their income increase considerably. Some companies have seen their e-commerce turnover double in three years. But competition is tough, and the number of online players continues to increase, hence the need to be present on a platform which brings together the entire profession and which today becomes an essential tool for professionals and private consumers to buy or sell their wines.

Buyers Profile

Online wine and spirits purchasers are becoming increasingly discerning, seeking access to a wide range of products, the ability to compare prices, and reviews from sommeliers. They place high importance on the design of the website and easy navigation. Surveys show that online wine buyers are mainly men, aged over 40, married, with children and with a higher family income, they are connoisseurs or lovers of wine. When these consumers buy wine online, they are looking for higher quality wines from recognized appellations. They also use mobile applications to search for information about wine.

Customer Preferences

Surveys indicate a growing interest in wine consumption, no longer seen as a luxury product but as accessible to a wider range of consumers. The younger generation now prefers wine over other alcoholic beverages, leading to increased wine consumption and rising demand. A major trend in the global wine market is the growing popularity of oenotourism, where many tourists seek wine-related activities.

One of the unique features of the wine market is the diversity of renowned wine regions such as Bordeaux, Tuscany, and Napa Valley…, each with its own climate, soil, and distinct grape varieties, contributing to the unique characteristics of the wines produced.

Several macroeconomic factors have contributed to the growth of the wine market. Firstly, the increase in the world population and available income has led to an expansion of the middle class, which is more inclined to consume wine.

Buyers & Sellers profiles    

Mainly Wine Importers, Wine Distributors, Wine Merchants, Wine and Spirits Producers, Beer Producers, Wine Lovers, Private consumers, Restaurant, Supermarket, Olive Oil makers, Fruit Juice makers, Mineral Water companies, Wine accessories companies (barrels, corks, pallets, transport-logistic, glass…).